By Maha Makled, Greybeard Healthcare marketing expert May 2026 How many interactions does it take for a patient to choose a healthcare provider? It has not been a single interaction for some time. Patients evaluate providers through multiple touchpoints, from online search and reviews to referrals and social content. In fact, 77% of patients use...
By Laurence Smith, Greybeard Healthcare Co-Founder May 2026 The US Air Corps is widely cited as the first organization to establish a specific unit with the name and function of a ‘project management office’ 1. In 1939, responding to rising global tensions, Congress had authorized President Roosevelt’s administration to invest $300 million in the threefold...
By Laurence Smith, Greybeard Healthcare Co-Founder April 2026 Regular readers will recall the article ‘Clinical services transformation at Johns Hopkins Aramco Healthcare – supporting the evolution of clinical care’, published in March 2026. JHAH was kind enough to approve this article, which explained how Greybeard Healthcare was invited to establish and run a Program Management...
By Laurence Smith, Greybeard Healthcare Co-Founder April 2026 On 10 April 2026, the Artemis II spacecraft and its remarkable four crew members completed its nine-day lunar flyby mission, returning to Earth after viewing the far side of the moon and traveling further from the Earth than any previous astronauts. Reflecting on the success of the...
By Mark Adams, Greybeard Healthcare Expert April 2026 Fifteen years ago, a GCC resident needing a complex cardiac procedure, spinal surgery, or a difficult cancer operation would, almost as a matter of reflex, book a flight to London, Houston or Bangkok. The assumption was that for any serious condition, you went abroad. The Gulf was...
By Laurence Smith, Greybeard Healthcare Co-Founder April 2026 It is nearly three years since the ground breaking World Health Assembly resolution (WHA76.6) on strengthening rehabilitation in health systems globally. Welcoming the resolution, the World Health Organisation described it as a “historic milestone” which marked “the first time in 75 years that rehabilitation has been recognized...
By Laurence Smith, Greybeard Healthcare Co-Founder Simon Giffin, Greybeard Healthcare Chief Executive Officer In this piece, the authors share reflections on the latest megatrends they are seeing within the healthcare sector. Megatrend #1 PERSONALIZED MEDICINE The global personalized medicine market is growing four to five times faster than the GDP of most developed countries. It...
By Laurence Smith, Co-Founder, Greybeard Healthcare Consultants and Joe Connor, Greybeard Healthcare Expert in AI investment, Capacity Building and Management March, 2026 In a recent article, Greybeard Healthcare explored the role of healthcare providers amid escalating international tensions and examined lessons from previous crises. In the article, we touched on the importance of the supply...
by Laurence Smith, Co-Founder, Greybeard Healthcare, March 2026 Johns Hopkins Aramco Healthcare (JHAH) is a leading provider of integrated healthcare services in the Kingdom of Saudi Arabia. In 2022, the organization launched a comprehensive Clinical Transformation Plan designed to modernize key aspects of clinical services delivery and further enhance the quality, access, and sustainability of...
by Laurence Smith, Co-Founder Greybeard Healthcare Consulting, February, 2026 In the days since the United States began striking targets in Iran, with the goal of “dismantling the Iranian regime’s security apparatus”, there have been repercussions across the Gulf region. At the time of writing, missiles and drones have been launched at targets in countries such...
by Jeff B. This article will explore in more depth healthcare’s complicated relationship with productivity approaches and offer some practical key focuses for changing the narrative and making tangible improvement when looking to squeeze more from healthcare services. Based on real-life experiences and programmes in the UK National Health Service (NHS), the learnings are transferable...
by Brian de F. The role of the Chief Operating Officer (COO) varies widely between organizations. In some hospitals, it is essentially a facilities and support-services role; in others, it functions as an enterprise “chief of operations,” with pan-organizational involvement across both clinical and administrative performance. Many organizations fall somewhere between these extremes—which is perfectly...
by Saira A. Over the years, I’ve sat in rooms where the energy was electric, teams excited about new platforms, new pathways, new ways of “modernising” health systems. I’ve also sat in very different rooms: GP surgeries where patients apologised for not knowing how to log in; community spaces where people admitted they were scared...
by Saira Arif Over the years, I’ve worked across multiple digital health projects from grassroots NHS initiatives to national transformation programmes. If there’s one thing I’ve learnt, it’s this: just because something is digital doesn’t mean it’s inclusive and just because a project hits its rollout targets doesn’t mean it’s truly successful. It’s easy to...
Caregiving is a life-altering responsibility. Whether it’s a daughter or son looking after an aging parent, a spouse supporting a chronically ill partner, or a friend stepping in during a health crisis, caregiving is emotionally, physically, and mentally challenging. Yet, despite millions of informal caregivers, globally, holding healthcare systems together, the support they receive is...
by Adrian Hunter and Dr Tony Felton Two years ago, Greybeard Healthcare outlined the case for Virtual Wards (IVWs) and Hospital at Home (HaH) services in the GCC countries. Since then, momentum has only grown. Across the globe, healthcare providers are beginning to deliver acute care in patients’ homes using real-time monitoring technologies, specialist outreach...
